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CHAPTER 2 OF 6

Words Give Ideas Handles

From the monograph Words Are the New Code by Leo Odåsnac · ~9 min read (1,747 words)
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A Name Can Reveal a Choice

Before Maya agrees to lead a weekend workshop, she asks an AI assistant whether the extra pay is worth giving up her Saturday. It replies with a neat comparison: the fee, the hours, and a few benefits, such as professional visibility and experience. The answer is sensible. It is also missing something Maya had not yet thought to ask.

A colleague uses the same model to consider a similar offer. She asks, “What is the opportunity cost of taking this workshop?” The answer now brings the alternative into view: Saturday might have been used to finish a proposal that could bring in better-paid work. The fee is not the whole price. There is also the value of the best option she would have to give up.

A term has changed the focus of the question—not by making the AI wiser, but by directing attention to a relevant trade-off. The advantage lies in what the term helps the user notice and specify, not in the vocabulary by itself.

Opportunity cost is the value of the next-best alternative forgone when you choose something. If you spend the evening watching a series, the cost is not every other possible activity. It is the most valuable alternative you would actually have chosen: perhaps sleep, a conversation with a friend, or an hour on a project. The idea makes a quiet part of decision-making visible. Every yes spends time, money, attention, or some combination of them.

That changes what you can ask an AI. Instead of “Is this a good use of my Saturday?” Maya might ask: “Compare the workshop fee and likely professional benefits with the value of my next-best use of the day: finishing a proposal due Monday. What assumptions would change the comparison?” The model can help lay out the trade-off. Maya still has to judge how likely the proposal is to pay off, and how much she wants the experience. The concept improves the framing; it does not make the decision for her.

A second useful term is counterfactual: a way of thinking about what might have happened if something had been different. Suppose a small café’s sales rose after it began offering online ordering. The owner might conclude that the new system caused the increase. A counterfactual question asks: what would probably have happened during the same period without online ordering? Perhaps a nearby office reopened, or the café ran a successful promotion. The comparison cannot be observed directly—the owner cannot run both versions of the same week—but considering plausible alternatives helps prevent a convenient story from becoming a confident conclusion.

The owner could ask an AI: “Sales rose after we introduced online ordering. Help me assess whether it likely contributed. List other explanations, identify what data would distinguish them, and separate evidence from assumptions.” That is more revealing than “Did online ordering increase sales?” It invites the model to examine the gap between after this and because of this.

These terms are useful because they point attention in particular directions. Opportunity cost asks what a choice displaces. Counterfactual thinking asks what might have happened otherwise. Neither is a magic password. A person can use the right word and still reason badly; an AI can produce a polished but mistaken analysis. The term is a handle, not a guarantee.

In both examples, the vocabulary helps make a neglected part of the question visible. It helps specify what to compare or investigate, but the resulting analysis still depends on assumptions and evidence. The next step is to see whether you can use the idea beyond the example—and tell when it does not fit.

Seeing What Happens Next

A useful decision question looks beyond the immediate result to what it might set in motion.

Imagine a team asks an AI assistant, “How can we make our weekly project meeting more efficient?” The obvious answer is to shorten it, circulate an agenda, and end with action items. Sensible enough. But a sharper request asks what might happen after those changes.

If the meeting is shorter, will people move useful discussion into a dozen private messages? If the agenda is strict, will an awkward but important risk go unmentioned? If every action item gets an owner, will the team know whether that person has time to do it? These are second-order effects: consequences that follow from the first consequence of a decision. They are not always bad. A shorter meeting might also make people prepare more carefully. The point is to look beyond the immediate, attractive result.

This changes the request. Instead of asking the AI only for ways to save time, the team might say: “Suggest changes that reduce meeting time without hiding risks or shifting excessive work into private follow-up. Identify likely second-order effects and how we could detect them.” The answer now has to consider trade-offs, not just produce a tidy list.

A second useful concept is constraints: the limits within which a solution must work. Perhaps the team spans six time zones, cannot add another meeting, and must keep a weekly review for regulatory reasons. Without those facts, an AI may recommend a daily stand-up at an hour that is midnight for half the team. The recommendation can be fluent and completely impractical.

Constraints are not merely obstacles to creativity. They define the shape of the problem. “Make meetings shorter” leaves many possibilities open; “reduce meeting time by 20 percent without adding meetings, excluding remote staff, or dropping the required risk review” gives the search useful boundaries. Some constraints are fixed; others can be questioned. Naming them helps distinguish the two.

Then there are feedback loops: situations in which the results of an action influence what happens next. Suppose a school uses AI to help teachers identify students who may need extra support. If teachers respond by giving flagged students more help, those students may improve. Later data may then make the system appear less accurate—or show that the intervention worked. If teachers instead treat the flag as a verdict, students may receive fewer opportunities, producing data that seems to confirm the original label. The system’s output has changed the world it is meant to describe.

A useful request therefore asks not only, “What should we do?” but also, “What will we observe, and how might our response change the next result?” For the project team, that could mean trying a shorter meeting for a month, tracking total coordination time as well as meeting minutes, and checking whether risks still surface. The measurement is part of the plan; otherwise, “more efficient” remains a pleasant impression.

Second-order effects, constraints, and feedback loops direct attention beyond the first result: toward downstream consequences, practical limits, and changing conditions. For the team, that means treating an AI suggestion as something to examine and test, not simply as an answer to adopt.

Knowing the Word Is Only the Start

A useful term can change what you notice. But learning to say feedback loop is not the same as understanding how one works. Vocabulary gives an idea a handle; it does not do the lifting for you.

That distinction matters when working with AI. A fluent answer can make a concept feel familiar before you can actually use it. You may recognize the words, nod along, and still be unable to tell whether the idea fits the problem in front of you. The danger is not using technical language. It is mistaking the label for the understanding.

One way to check is to explain the idea without leaning on its name. A feedback loop, in plain language, is a cycle in which the result of an action influences what happens next. In the meeting example, shortening meetings may leave less time for risks to surface. If missed risks create more urgent follow-up meetings, the attempted improvement could help produce the very burden it was meant to reduce.

That explanation is not a perfect definition for every field, but it shows the concept at work. It gives you something to inspect: what action starts the cycle, what result comes back, and how does that result affect the next action?

Then try the idea somewhere unfamiliar. Imagine a teacher gives students instant quiz results. Students who see progress may study more; students who see repeated failure may give up. The results are not merely a score at the end. They can influence the effort that shapes the next score. If you can recognize the cycle in a new setting—and explain what makes it a cycle—you understand more than the phrase.

AI can help test that understanding, provided you ask it to challenge rather than applaud you. Try: “Here is my explanation of a feedback loop. Identify what is unclear, give me a counterexample, and explain what would need to be true for my example to count.” The answer may expose a missing link: perhaps the quiz result changes nothing about a student’s behavior. In that case, there is a result, but no meaningful loop.

This test works for other concepts, too. Explain opportunity cost without repeating its definition, then apply it to a choice between hiring a designer and extending a product launch. Ask AI what alternative you have overlooked. Describe a constraint in a project, then ask whether it is a genuine limit or simply a habit being treated as one. The goal is not to collect polished definitions. It is to see whether the concept helps you make a distinction you could not make before.

AI can generate counterexamples and point out ambiguity, but it cannot certify your understanding just by sounding confident. Its challenge may itself be mistaken or incomplete. Treat it as a sparring partner: useful for finding weak spots, not an authority that removes the need to check them. When a claim or decision matters, compare the answer with appropriate evidence or expertise; the amount of checking should fit the stakes and uncertainty.

A simple three-part test keeps terminology honest: Can you explain the idea plainly? Can you apply it to a fresh situation? Can you name a case where it would not apply? If one answer is difficult, that is not a reason to hide behind bigger words. It is a clue about what to investigate next.

The aim is not to speak without technical terms. The right term can compress a useful idea and let you communicate it efficiently. The aim is to make sure the idea remains available when the term is taken away. Then vocabulary becomes more than decoration: it becomes a tool you can actually use.

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